lead story

The principal story appearing on the front page of a newspaper, also known as splash. Usually it is situated in the upper right hand column of the page. Lead story should not be confused with the lead sentence, which answers the „5 W’s and the H” (Who, What, When, Where, Why, How) at beginning of the article.

Kohn, Bob (2003). Journalistic Fraud: How The New York Times Distorts the News and Why It Can No Longer Be Trusted. WND Books. Tennessee. p. 1.
Chandler, Daniel & Munday, Rod (2011). A Dictionary of Media and Communication. Oxford University Press. Oxford. p. 237. See the Online Edition